The Growth of Just Because.
- Jodie Charters
- Jul 8
- 2 min read
Imagine being a mum and a wife who is a stay-at-home housewife. While I love those roles, I also wanted to find a purpose for myself and regain some identity.
That's when I stumbled upon an advert for a sweet cart, and everything changed.
Initially, I spent a lot of time staging setups at home and searching for ads for fun food machines for sale. I vividly remember my very first popcorn machine, which I found a week later in someone's old caravan that had been used for old-style fairgrounds. I bought the machine cheaply, stripped it down, and cleaned it up. I worked on creating social media pages and finding ways to secure jobs to generate natural content rather than just from my kitchen or living room.
This led me to my first job. Yes, it's crazy, but my very first job was at London's British Library. It was a big event—their
—with guests like Stephen Fry and other amazing big names and poets. I had no idea what I was doing when I booked such a significant job, but of course, I quickly got insured and researched everything I needed to do to look the part. I thought, "Go big or go home."
Believe it or not, that job was a huge success. It was my first job and my first experience of feeling like, "Yes, you can do this." I remember having that dreaded fear throughout the event, worrying that something might go wrong.
Now, Just Because is handling jobs for celebrities, major corporate clients, and securing events that I could only have dreamed of doing three years ago.




Professional, attention to detail is amazing, all the little personal touches are beautiful, so much hard work and dedication goes into every job
Beautiful work as always
Well done, I have seen the work you put in, infront and behind the scenes to give your customers an amazing services and experience. Every job tailored round them with all the research you put about your customers and event. Again well done! ❤️
You work so hard! Your set ups are insane and anyone who hires you is lucky to have you provide such an incredible and personal experience ❤️